Awaken the creativity that is in you and that of your teams


Era of transition, constant changes, digital transformationimpact our working methods, ways of doing together, our reflexes. The creative for oneself and with others becomes an unavoidable necessity.

In an environment that tends towards dehumanization and isolation, there is an urgent need to create more links and invest in human relationships through the improvement of their creative practices and the use of innovative techniques to solve impossible problems posed by the constraints of regulation, the challenges of globalization and the demands of customer satisfaction.

To begin by stimulating the creativity within its teams to give them the means to release the energies and the potentials, sometimes smothered by a system that is strained in postures of resistance to the change.

Of course, the identified open spaces that are conducive to flourishing, meeting people and fertilizing ideas are one of the key conditions in an environment that promotes creativity , serendipity and unexpected cooperation. By making arrangements to see things from different angles, the manager plays an essential role in the emergence of problem solving, creating favorable conditions and stimulating the creativity of his collaborators . Yet, it is thanks to this level of confidence that will emerge from this posture that the manager can lead his team towards collective intelligence and the practice of creativity .

Creativity can not be decreed!

To begin to solve the challenges, the situations whose levels of complexity are strengthened, the manager of today must be able to rely on the resources of each other, to play cooperation rather than competition. By leaning on (exploiting) the differences, the varied skills of each one, he establishes a co – operation likely to advance the collective intelligence .

The creative leaders would be better “equipped” to accompany the situations change, as they encourage the innovation in thought, the nonconformity, curiosity and experimenting with other styles of management and communication , now widely demanded by a new generation of collaborators, interlocutors. For them, failure is part of the learning cycle , looking for new solutions to meet new situations. Several companies, like Google, dedicate an institutionalized time for employees so that they can invest their creative projects. It is therefore above all a state of mind, an atmosphere and the incarnation of a more participative management that brings the manager who creates favorable conditions for employees to express their talents and their creativity .

Exit the frame

Contrary to certain preconceived notions, creativity can be apprehended in an operational manner whatever its profession and field of expertise. Different methods of creativity make it possible to leave the framework. Among them, one can cite the technique of the Metaplan with post-it, to the brainstormingwith techniques like Mind Mapping which proposes a visual and global representation of a situation, a problem to solve, with techniques of association , of analogies. Other methods are based on the construction of puzzles or the solving of problems thanks to the Legos ; of card gamescan be used to bring out the values of a team or the talents that make it up. In larger formats, the World Café is a sort of brainstorming that reinforces the collaborative spirit , based on the principle of pollination aimed at collective intelligence . Cooperating by setting up co-development workshops to learn from each other, helping each other and supporting each other is also a way of developing one’s creative posture.

In short, by freeing oneself from the framework, by setting up creative groups around a facilitator, the manager finds a new role to produce a list of unusual ideas, until the exhaustion of the ideas of each one, and to move away from the traditional thought patterns, to bring out new concepts, solve a problem, think about technical solutions, a strategy, a brand name, a new training program!

However, creativity also needs a methodology: before the session it is important to define the need, organize the structure of the session, the desired objectives, the logistics, the participants. During the session, it is important to focus on the frame of the session, animation techniques, concrete examples and illustrations. Then, the post-session focuses on capitalization, sharing of what has been produced, evaluation. Well identify the problem, the truth and develop the idea sufficiently before declining it.

By creating the conditions for creativity , the manager offers himself and offers his team opportunities to solve new situations, stimulates the emergence of new ideas and points of view to solve a problem. A chance that is given to all to feel considered as a contributory value of choice in the process of innovationwithin their company. A great opportunity also to strengthen the feeling of belonging and cohesion in the team. Provided you do not cheat, because it is not played!

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