Things to Consider When Choosing a Mobile Application Development Company

Tips to choose the best mobile app development companies

Businesses are increasingly embracing enterprise mobile app development to streamline their critical processes, enhance efficiency, increase productivity and earn high returns on investment. Custom apps can save as much as 7.5 hours per employee per week, says a report by CDW. Another report published by CITO Research in 2016,  which includes results from a survey of CXOs, VPs, Directors, and managers of large companies, mentioned that 30% of respondents cited improved business processes as the primary aim of their enterprise mobility endeavor. While 23% cited an increase in productivity as the main benefit, another 20% said it was a competitive advantage and 14% cited increased employee satisfaction as the major benefit.

No wonder then that the global mobile apps market is poised to expand at a high CAGR of 15.14% from 2017 to 2021, according to forecasts published by ReportsnReports.com.  The good news is that such a market can support a big mobile application development company, with experienced developers, UX experts, and well-trained customer support professionals.

The increasing use of apps coupled with the rising BYOD (bring your own device) trend at workplaces has a significant impact on employee performance, productivity, and satisfaction. In 2016, 42% of businesses actively executed a BYOD program, says VMware’s report titled The State of the Digital Workspace.

App development that is data-centric, scalable and user-friendly not only helps companies achieve business goals but also gives them control over critical data. Moreover, it contributes to brand building, which can help attract better talent and boost employee retention.

Apps needed to meet such business goals cannot be purchased from an app store, especially if a company has legacy CRM or ERP systems in place and there’s sensitive data involved. What you’d need is a mobile application development company that specializes in custom apps for businesses and that is experienced enough to understand your unique needs and easily streamline app functionality with your existing business processes.

Conduct Thorough Market Research

So, here are some tips for identifying the best mobile app development company.

Understand Your App Needs

Before wondering about features of the app, invest time in identifying requirements of your business and what you expect the mobile app to achieve. Take into account nature your industry and your company’s specific products and services. Coordinate with different departments in your company to identify pain-points.

Conduct Thorough Market Research

There are more than 2 billion apps out there. Narrow down the list to a few of the most popular apps that are relevant to your industry. Check the features they offer. Search for the app of your closest competitor, as this will give you the most relevant ideas.

Google Search Through Elimination

Be prepared to spend time identifying the top mobile app development company. But begin with a fast process of elimination to avoid spending too much time on companies that will not meet your standards. A quick look at the website will tell you which ones to eliminate. Avoid sites that don’t look professional, don’t showcase their knowledge of Android, iOS, and other mobile platforms and don’t have concrete details of work done for their customers. This will help you quickly shortlist companies. Here’s when you begin a more thorough analysis.

What to Check in a Mobile Application Development Company

Portfolio: Check details of their customers. Read testimonials and customer success stories.

Skills: Check whether the mobile application development company has a large team that can handle all types of platforms. Find out whether the team has consultants, UX and UI and customer support executives. They should have experience in creating innovative solutions to handle complex mobile app development requirements of companies of different sizes. Apart from fantastic developers, the team should have an understanding of their client’s business processes and target audience. Look for a company with a proven track record of delivering functional and user-friendly mobile apps.

Customer Support: Not having solid customer support can be highly distressing for a company that has spent a significant amount of money on a product. Choose a mobile application development company that offers 24*7 customer support through the app’s entire lifecycle and assists you with updates, changes, extended services and bug-fixing.

Security: Check the processes followed to ensure the security of your sensitive data.

These parameters will help identify a few strong companies specializing in custom app development. Now it’s time to contact them with a set of questions. Choose the mobile application development company that contacts you at the earliest and is able to address your questions with the most appropriate answers.

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