Every growing business has a relentless stream of high-quality content. For your website to grow even better, you should be able to measure where your customers come from, the part of the blog that is most helpful to them, the time spent on every page and the frequency with which they come back.Cardinal Digital Marketingcan greatly offer these services anytime.Google Analyticsis a sleek tool that marketers use in tracking the performance of the websites. It is a free program, offers valuable information and easy to implement. The metrics of google analytics have been put across to help you in boosting your website’s search visibility.
· Traffic source
Each website has direct, organic and referral sources of traffic. Referral sources are those from other websites such as links, banner ad, affiliate portal or social media. Direct traffic sources are those form URLs typed to the browsers, bookmarks and those whose referral vanished. Organic traffic is the pay-per-click on the search engine.
The source of your website’s visitors can tell you the how strong and weak you are in the marketing campaigns. Traffic from different sources poses a risk to your website. If most of the traffic is from organic sources and Google happens to change algorithms, your website’s traffic will drop massively as you will be knocked off the first page. It will be easy to manage a single source of traffic even in case of changes.
· Average duration per session
This demonstrates the period that users stay on the page. The average session duration is considered to be two to three minutes. Longer periods of time mean that your contents are of higher quality and will earn you higher rankings in Google SERPs.
· Percentage of new session
This measures your ability to attract new users using your marketing strategies. Cardinal Digital Marketingcan also determine the number of visitors who are returning to your website. To create leads, your website should have a high rate of revisits as multiple interactions make readers take your anticipated arrangements.
· Event tracking
Events that can be tracked include podcast download, button click and form submission among others. Event tracking will enable you to increase your goals as you will be able to know the events that are helpful to your visitors and which do not. Goals in Google analytics enables you to tie the actions with global achievements.
· Landing pages
This will indicate the page that most of your visitors land on. A page that generates a lot of traffic might have attracted plenty of shares or has top ranking on search engine marks. You can use landing pages to track ad campaigns.
· Bounce rate
This is the rate at which users visit your website and leave without navigating to some other places on the site. Generally, a bounce rate for a blog post is higher than that of a home page. Bounce rate is useful in determining if your website have a problem. You should then dig further and find out what the problem is and fix it or else consult Cardinal Digital Marketingto guide you on the right solutions.
In conclusion, Google Analytic metricswill give you remarkable insights into tracking performance and consequently, leading to proper decisions for your websites.